![]() As users routinely made multiple copies of data sets, compliance with data privacy and handling regulations and standards was also at risk. This duplication of effort and lack of automation made data analysis at Microsoft more costly than it had to be. Each team’s reports used different data sources, making it hard to discuss risks and issues or have effective coaching conversations. In the old system, despite an abundance of data, it was often a challenge for Microsoft’s leaders, the sales organization, and the Microsoft Finance team to align on key metrics. The change management process needed to reach this milestone started with a thorough assessment of the current state. Today, MSXi serves as a single version of the truth for salespeople, managers, company leaders, operations, and finance teams across Microsoft. In 2020, the Microsoft Business Operations and Programs team in Microsoft Digital partnered with teams across the company, including Commercial Sales and Marketing, Worldwide Sales Engineering, Partner Seller Exchange, Microsoft Cloud Data Sciences, Microsoft Sales, Microsoft Finance, and others to deliver and drive adoption of a modern business intelligence reporting solution called MSX Insights (MSXi). In addition to tool development, a dedicated change management effort was needed to inspire global adoption of a new, common methodology. It was time for a fresh approach to data analysis at Microsoft, one that would make it easier to track sales and operations activities across regions and roles. ![]()
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